When people talk about ads on Reddit, they’re referring to Promoted Posts. Last July, Reddit added CTA buttons to their Promoted Posts. And in March 2018, Reddit brought those same sponsored ads to their mobile app. Then, In 2016, Reddit ditched sponsored ad links and launched sponsored ad posts - or Promoted Posts - in their place. In 2013, Reddit marketing introduced display advertising with sidebar banners from Adzerk. ![]() The first ads on Reddit showed up in 2009 in the form of sponsored ad links. Now for as little as $20, you can buy sponsored links on reddit: advertising by redditors, for redditors! - Reddit Announcement on November 12, 2009 They’ve ( reluctantly) added advertising options over the years. The site’s creators think putting new and different ads on Reddit will boost their revenue. So clearly, there’s more cash to be had for Reddit, right? However, LinkedIn earned $1.3 billion in Q2 alone! This year, Reddit’s annual revenue will top $100 million for the first time. Yet “the front page of the Internet” has struggled to make money.
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